The Look of Siri - Visual Manifestations of Digital Voice Assistants

Aktivitet: Föredrag eller presentationPresentation

Detaljer

Titel The Look of Siri - Visual Manifestations of Digital Voice Assistants
Person och roll
Beskrivning Siri, by company Apple, is one among a number of digital voice assistants promoted and provided by some of the world’s largest corporations. Siri is based on sonic interaction, but the voice assistant also has a visual identity. This paper will discuss how Siri has been given a visual identity, and how it is related to visualisations of ungraspable technological infrastructures, corporate brandscapes and digital ephemerality. How is the voice of Siri combined with different visualisations in order to evoke corporate trust and tangibility as well as sensations of the technological sublime? What is the look of Siri, and what are the imaginaries evoked by various visual manifestations? Siri doesn’t have a face, but it is the interface to complex corporate operations.

The background to this paper is a 3-year project that has just been initialised. The project deals with how digital networked technologies are gradually changing domestic life, and it also brings in the role of imaginaries of complex technology. Internet connected devices link private and intimate spheres of homes to ungraspable technological infrastructures. During the recent year voice activated home assistants as part of The Internet of Things has been promoted forcefully by major providers of digital services like Amazon, Apple, Microsoft and Google. The assistants have names like Alexa (Amazon), Siri (Apple) and Cortana (Microsoft) in order to humanize and also engender the distant, ungraspable and dispersed technological infrastructures of which the home assistants are part. These assistants are assumed to become central in homes, and to supplement screens and to interconnect entertainment devices, lighting and several other appliances. For the users of these systems the embodied sensory experience of being at home become entwined with digitally driven distributed corporate brandscapes. Part of this experience is also the visual manifestations of ungraspable technological infrastructures.
Dato/periode

2018 mar 28

Forskningsområden

Ämnesklassifikation (UKÄ)

  • Övrig annan humaniora
Relaterade organisationer
Siri, by company Apple, is one among a number of digital voice assistants promoted and provided by some of the world’s largest corporations. Siri is based on sonic interaction, but the voice assistant also has a visual identity. This paper will discuss how Siri has been given a visual identity, and how it is related to visualisations of ungraspable technological infrastructures, corporate brandscapes and digital ephemerality. How is the voice of Siri combined with different visualisations in order to evoke corporate trust and tangibility as well as sensations of the technological sublime? What is the look of Siri, and what are the imaginaries evoked by various visual manifestations? Siri doesn’t have a face, but it is the interface to complex corporate operations.

The background to this paper is a 3-year project that has just been initialised. The project deals with how digital networked technologies are gradually changing domestic life, and it also brings in the role of imaginaries of complex technology. Internet connected devices link private and intimate spheres of homes to ungraspable technological infrastructures. During the recent year voice activated home assistants as part of The Internet of Things has been promoted forcefully by major providers of digital services like Amazon, Apple, Microsoft and Google. The assistants have names like Alexa (Amazon), Siri (Apple) and Cortana (Microsoft) in order to humanize and also engender the distant, ungraspable and dispersed technological infrastructures of which the home assistants are part. These assistants are assumed to become central in homes, and to supplement screens and to interconnect entertainment devices, lighting and several other appliances. For the users of these systems the embodied sensory experience of being at home become entwined with digitally driven distributed corporate brandscapes. Part of this experience is also the visual manifestations of ungraspable technological infrastructures.
2018 mar 28

Evenemang (Konferens)

TitelHelsinki Photomedia 2018
Period2018/03/262018/03/28
PlatsAalto University
OrtHelsinki
LandFinland
IgenkänningsgradInternationellt evenemang

Related projects

Visa alla (2)

Relaterad forskningsoutput

Robert Willim, 2018 mar 26.

Forskningsoutput: KonferensbidragKonferensabstract

Robert Willim, 2017 jun 26, Digitisation: Theories and Concepts for Empirical Cultural Research. Routledge/ Taylor and Francis Group, s. 53-77 25 s.

Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKapitel samlingsverk

Visa alla (2)