Journal of Product and Brand Management, 1061-0421

Tidskrift

Fler filtreringsmöjligheter
  1. 2018
  2. Country of ownership change in the premium segment: consequences for brand image

    Ulf Johansson, Christian Koch, Varga, N. & Zhao, F., 2018, I : Journal of Product and Brand Management. 27, 7, s. 871-883 13 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  3. 2016
  4. The brand core and its management over time

    Mats Urde, 2016 mar 21, I : Journal of Product & Brand Management. 25, 1, s. 26-42 17 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  5. 2015
  6. The Nobel Prize: the identity of a corporate heritage brand

    Mats Urde & Greyser, S. A., 2015, I : Journal of Product & Brand Management. 24, 4, s. 318-332

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  7. 2014
  8. Brand image and customers’ willingness to pay a price premium for food brands

    Johan Anselmsson, Bondesson, N. & Ulf Johansson, 2014, I : Journal of Product & Brand Management. 23, 2, s. 90-102

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  9. Market and brand-oriented schools of positioning

    Mats Urde & Christian Koch, 2014, I : Journal of Product & Brand Management. 23, 7, s. 478-490

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  10. 2007
  11. Understanding price premium for grocery products: a conceptual model of customer-based brand equity

    Johan Anselmsson, Ulf Johansson & Bondesson, N., 2007, I : Journal of Product & Brand Management. 16, 6, s. 401-414

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift