Christian Koch

knuten till universitetet
Fler filtreringsmöjligheter
  1. 2019
  2. Corporate brand positioning in complex industrial firms: Introducing a dynamic, process approach to positioning

    Christian H. Koch & Gyrd-Jones, R. I., 2019 mar 29, I : Industrial Marketing Management.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  3. 2018
  4. Country of ownership change in the premium segment: consequences for brand image

    Ulf Johansson, Christian Koch, Varga, N. & Zhao, F., 2018, I : Journal of Product and Brand Management. 27, 7, s. 871-883 13 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  5. 2014
  6. Corporate Brand Positioning – A Process Perspective

    Christian Koch, 2014.

    Forskningsoutput: KonferensbidragKonferenspaper, ej i proceeding/ej förlagsutgivet

  7. Corporate Brand Positioning – Case Studies across Firm Levels and Over Time

    Christian Koch, 2014, Lund University Press. 297 s.

    Forskningsoutput: AvhandlingDoktorsavhandling (monografi)

  8. Market and brand-oriented schools of positioning

    Mats Urde & Christian Koch, 2014, I : Journal of Product & Brand Management. 23, 7, s. 478-490

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  9. 2011
  10. Brand and market oriented positioning

    Mats Urde & Christian Koch, 2011, Tagungsband der internationalen Konfernz "Der Markentag 2011". Baumgarth, C. (red.). Springer, s. 353-369

    Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKonferenspaper i proceeding