Corporate heritage, corporate heritage brands, corporate heritage identity, organisational heritage.

Projekt: Forskning

Forskningsområden

Nyckelord

Beskrivning

An international research collaboration including 15 collaborators with the purpose to broaden and deepen the knowledge and empirical study of the phenomenon of brand heritag
StatusPågående
Gällande start-/slutdatum2016/08/01 → …

Samarbetspartner

Participants