Travel and value creation: Experiences of service encounters in traveller-local interactions
- Tvärvetenskapliga studier
The doctoral project investigates value creation through traveller-local interactions in service encounters. It is focused on services provided by locals as prosumers for travellers and considers aspects of digitalisation, mobility and liquid consumption practices. The study is planned mainly as an ethnographic work with possibility to apply mixed methods and digital ethnography.
|Gällande start-/slutdatum||2019/01/07 → 2022/12/31|