A cognitive semiotic exploration of metaphors in Greek street art

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift


Cognitive linguistic and semiotic accounts of metaphor have addressed similar issues such as universality, conventionality, context-sensitivity, cross-cultural variation, creativity, and “multimodality.” However, cognitive linguistics and semiotics have been poor bedfellows and interactions between them have often resulted in cross-talk. This paper, which focuses on metaphors in Greek street art, aims to improve this situation by using concepts and methods from cognitive semiotics, notably the conceptual-empirical loop and methodological triangulation.

In line with the cognitive semiotics paradigm, we illustrate the significance of the terminological and conceptual distinction between semiotic systems (language, gesture, and depiction) and sensory modalities (sight, hearing, touch, smell, and taste). Thus, we restrict the term multimodality to the synergy of two or more different sensory modalities and introduce the notion of polysemiotic communication in the sense of the intertwined use of two or more semiotic systems.

In our synthetic approach, we employ the Motivation and Sedimentation Model (MSM), which distinguishes between three interacting levels of meaning making: the embodied, the sedimented, and the situated. Consistent with this, we suggest a definition of metaphor, leading to the assertion that metaphor is a process of experiencing one thing in terms of another, giving rise to both tension and iconicity between the two “things” (meanings, experiences, concepts). By reviewing an empirical study on unisemiotic and polysemiotic metaphors in Greek street art, we show that the actual metaphorical interpretation is ultimately a matter of situated and socio-culturally-sensitive sign use and hence a dynamic and creative process in a real-life context.


Enheter & grupper
Externa organisationer
  • University of Oxford

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Språk och litteratur


Antal sidor20
TidskriftCognitive Semiotics
Utgåva nummer1
StatusPublished - 2019 maj 16
Peer review utfördJa

Relaterad forskningsoutput

Georgios Stampoulidis, 2021, Media-Tryck, Lund University, Sweden. 137 s.

Forskningsoutput: AvhandlingDoktorsavhandling (sammanläggning)

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Related projects

Peter Bengtsen, Erik Hannerz, Matilda Arvidsson, Anders Lund Hansen, Alexander Paulsson, Georgios Stampoulidis, Emma Nilsson & Jacob Kimvall


Projekt: ForskningTvärvetenskaplig forskning

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2018/09/24 → …

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Relaterade aktiviteter

Bengtsen, P. (presentatör), Hannerz, E. (presentatör), Nilsson, E. (presentatör), Stampoulidis, G. (presentatör)
2019 jul 4

Aktivitet: Deltagit i eller arrangerat evenemangDeltagit i konferens

Stampoulidis, G. (presentatör), Marianna Bolognesi (medverkande), Zlatev, J. (medverkande)
2019 maj 3

Aktivitet: Deltagit i eller arrangerat evenemangDeltagit i konferens

Stampoulidis, G. (inbjuden talare)
2018 nov 13

Aktivitet: Deltagit i eller arrangerat evenemangDeltagit i workshop/ seminarium/ kurs

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