A femininity that ‘giveth and taketh away’: The prosperity gospel and postfeminism in the neoliberal economy

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A femininity that ‘giveth and taketh away’ : The prosperity gospel and postfeminism in the neoliberal economy. / Sullivan, Katie; Delaney, Helen.

I: Human Relations, Vol. 70, Nr. 7, 01.07.2017, s. 836-859.

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

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TY - JOUR

T1 - A femininity that ‘giveth and taketh away’

T2 - The prosperity gospel and postfeminism in the neoliberal economy

AU - Sullivan, Katie

AU - Delaney, Helen

PY - 2017/7/1

Y1 - 2017/7/1

N2 - This article explores how postfeminist and prosperity gospel discourses intersect in an organizational context to produce a particular ideal of feminine subjectivity that reproduces a neoliberal agenda. We focus on narratives written by female national vice presidents in a multi-national network marketing organization headquartered in America. Network marketing tends to attract a vast number of women who are enticed by grand messages of material and spiritual riches; however, such messages are often at odds with the precarious and uncertain working conditions. We contribute to gender and organization scholarship by introducing the concept of evangelical entrepreneurial femininity to explore the tensions and demands that are placed on women in an organizational context where postfeminism and prosperity gospel discourses intersect. In doing so, we question the expectations and constraints that many working women negotiate in this neoliberal age of alleged ‘freedom’ and ‘equality’, and raise a number of concerns for feminist critique.

AB - This article explores how postfeminist and prosperity gospel discourses intersect in an organizational context to produce a particular ideal of feminine subjectivity that reproduces a neoliberal agenda. We focus on narratives written by female national vice presidents in a multi-national network marketing organization headquartered in America. Network marketing tends to attract a vast number of women who are enticed by grand messages of material and spiritual riches; however, such messages are often at odds with the precarious and uncertain working conditions. We contribute to gender and organization scholarship by introducing the concept of evangelical entrepreneurial femininity to explore the tensions and demands that are placed on women in an organizational context where postfeminism and prosperity gospel discourses intersect. In doing so, we question the expectations and constraints that many working women negotiate in this neoliberal age of alleged ‘freedom’ and ‘equality’, and raise a number of concerns for feminist critique.

KW - discourse

KW - evangelical entrepreneurial femininity

KW - neoliberalism

KW - network marketing

KW - postfeminism

KW - prosperity gospel

KW - women/gender

UR - http://www.scopus.com/inward/record.url?scp=85020290680&partnerID=8YFLogxK

U2 - 10.1177/0018726716676322

DO - 10.1177/0018726716676322

M3 - Article

VL - 70

SP - 836

EP - 859

JO - Human Relations

JF - Human Relations

SN - 0018-7267

IS - 7

ER -