A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu

Forskningsoutput: Working paper

Abstract

Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase
in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.

Detaljer

Författare
Enheter & grupper
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Nationalekonomi

Nyckelord

Originalspråkengelska
FörlagDepartment of Economics, Lund Universtiy
Antal sidor10
Volym2012
StatusSubmitted - 2012
PublikationskategoriForskning

Publikationsserier

NamnWorking Paper
Nr.30
Volym2012

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