Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.

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Bibtex

@article{bc5b67a143344136ad9030359e2f6908,
title = "Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.",
abstract = "To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4{\%} in 2010-2012 to 78.1{\%} in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95{\%} confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5{\%}] in 2010-12 and 122/180 [67.8{\%}] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.",
author = "Moncef Zarrouk and Anders Gotts{\"a}ter and Martin Malina and Jan Holst",
year = "2014",
doi = "10.1177/0969141314548204",
language = "English",
volume = "21",
pages = "216--218",
journal = "Journal of Medical Screening",
issn = "1475-5793",
publisher = "Royal Society of Medicine Press",
number = "4",

}