Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.

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T1 - Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.

AU - Zarrouk, Moncef

AU - Gottsäter, Anders

AU - Malina, Martin

AU - Holst, Jan

PY - 2014

Y1 - 2014

N2 - To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.

AB - To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.

U2 - 10.1177/0969141314548204

DO - 10.1177/0969141314548204

M3 - Article

VL - 21

SP - 216

EP - 218

JO - Journal of Medical Screening

JF - Journal of Medical Screening

SN - 1475-5793

IS - 4

ER -