An Evil King 'Thing', Rising, Falling and Multiplying in Trucker Culture

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Paraphrasing Slavoj Zizek (1991: 65), the paper proposes that: 'The Scania Truck does not exist': it is nothing but 'the symptom of passionate users', its power of fascination masks the void of its nonexistence'. Along the same line of reasoning, it argues, again paraphrasing Zizek, that 'the customized Scania truck is becoming the sinthome of its user'. (c.f. Zizek, 1991: 137). The paper does so by digging into a customizing discourse found in trucker media; by describing some of the customizing endeavours of Lennart Kallstrom, a passionate truck owner, haulier and waste management entrepreneur; and by describing the rise and fall of a customizing King, and the Evil which befalls him in this process. The main purpose of the paper is to explore the workings and the effects of a circular movement of desire, fantasy and ideology at play in truck design development. As is already evident, Zizek is the main support in this endeavour.


  • David Sköld
Enheter & grupper

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Företagsekonomi


Sidor (från-till)249-266
Utgåva nummer2
StatusPublished - 2009
Peer review utfördJa