Bringing metaphors back to the streets: A corpus-based study for the identification and interpretation of rhetorical figures in street art

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

Abstract

Research on (verbo-) pictorial metaphors and other rhetorical figures is primarily focused on the genre of advertising, leaving other genres under-investigated. In this study, we focus on street art, a visually perceived cross-cultural medium used to address sociopolitical issues. This genre typically combines two interacting semiotic systems – language and depiction – and is thus a form of polysemiotic communication. Our analysis is based on a corpus of 50 street artworks addressing the financial, sociopolitical, and migrant/refugee crisis in the city of Athens (2015-2017). We present a data-driven procedure for the identification and interpretation of metaphors and other rhetorical figures in street art, informed by cognitive linguistic and semiotic models.
Quantitative analyses show that our model can be reliably applied to street art and can enable us to distinguish metaphors from other rhetorical figures within these images. At the same time, qualitative analyses show that this genre usually requires the integration of conceptual, contextual, socio-cultural, and linguistic knowledge in order to achieve successful interpretation of these images.
We discuss our findings within the theoretical framework of Cognitive Semiotics.

Detaljer

Författare
Enheter & grupper
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Jämförande språkvetenskap och lingvistik

Nyckelord

Originalspråkengelska
TidskriftVisual Communication
StatusAccepted/In press - 2019 jun 28
PublikationskategoriForskning
Peer review utfördJa

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