Business Models and Strategy

Forskningsoutput: Bok/rapportBok

Abstract

What makes a business model successful? In this book the roots of business models are traced to the concept of the “business idea” which was popularized by researchers in the 1960s and 1970s. The business idea stresses the importance of conformance between the market and the product system, as well as between the product system and the internal features of the firm.

A distinguishing feature of the book is how it links elements of business models to key concepts in strategic management research and practice, such as the customer offering, activity systems and strategic resources. It also uses theory and research to explore ways in which the contextual element of business models may be understood and acted upon. One chapter explores the common denominators of good strategies. For example, it is argued that good strategies enable realization of objectives, express choices, and build on strengths.

Business Models and Strategy is intended as a “companion in the field” for reflective practitioners and as an integrative text for postgraduate students with a good grasp of strategy.

Detaljer

Författare
Enheter & grupper
Externa organisationer
  • IBM Svenska AB
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Företagsekonomi
Originalspråkengelska
UtgivningsortLund
FörlagStudentlitteratur
Antal sidor256
ISBN (tryckt)9789144129808
StatusPublished - 2019 aug 1
PublikationskategoriForskning
Peer review utfördNej