Colour my falafel blue : Football branding in Swedish food industry – an ethnographic approach

Forskningsoutput: Bidrag till övrig tidskrift/dags- eller nyhetstidningArtikel i facktidskrift eller populärpress

Abstract

This article presents how food consumption has become an important part of modern football and the way in which commercialization of football clubs is perceived by supporters. Taking the Swedish club Malmö FF as an example, the article explores how the straightforward pattern of consumerism is problematized as fans are able to express a strong feeling of co-creation and even ownership of their beloved football club through consumption of basic foods like chips, sausages and candy. Rather than reducing their role, supporters therefore seek to strengthen their relationship with the club by purchasing items with the official logo on.

Detaljer

Författare
Enheter & grupper
Forskningsområden

Ämnesklassifikation (UKÄ)

  • Etnologi

Nyckelord

Originalspråkengelska
Sidor1-6
Volym2
Nummer1
Tidskrift/dags-eller nyhetstidningFork to Farm : International Journal of Innovative Research and Practice
FörlagAmerican Farm School
StatusPublished - 2015
PublikationskategoriPopulärvetenskap

Related projects

Visa alla (1)