Corporate Entrepreneurship in Switzerland: Evidence From a Case Study of Swiss Watch Manufacturers

Forskningsoutput: Bidrag till övrig tidskrift/dags- eller nyhetstidningArtikel i facktidskrift eller populärpress

Abstract

The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and competitive aggressiveness. On the positive side, these executives espoused values that support a corporate culture of innovativeness and autonomy reflecting a resurgence of innovativeness in an otherwise mature industry.

Detaljer

Författare
  • Kayhan Tajeddini
  • Stephan Mueller
Enheter & grupper
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Företagsekonomi

Nyckelord

Originalspråkengelska
Sidor355-372
Volym8
Nummer3
Tidskrift/dags-eller nyhetstidningInternational Entrepreneurship and Management Journal
FörlagSpringer
StatusPublished - 2012
PublikationskategoriPopulärvetenskap