Cultural Heritage across Borders? - Framing and Challenging the Snapphane Story in Southern Sweden

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TY - JOUR

T1 - Cultural Heritage across Borders? - Framing and Challenging the Snapphane Story in Southern Sweden

AU - Eskilsson, Lena

AU - Högdahl, Elisabeth

PY - 2009

Y1 - 2009

N2 - Cultural heritage has developed into an important tool in marketing and destination development projects. Cultural heritage, as well as multiplicity, is also a political concept that has become important in the academic and public debate. The aim of our study is to analyse cultural heritage as a tourism and marketing product in relation to multiplicity. The discussion focuses around how the story of cultural heritage is constructed, whom it is for and what is incorporated and what is not. These questions are discussed using a marketing project in southern Sweden aimed at developing attractive activities related to the story of the Snapphanes (a resistance group active in the Swedish-Danish war in the 17th century) as a case study. The conclusion highlights how local identity-making is not always easily combined with place marketing processes. The article claims that it is important to leave space for the bottom-up to keep a more diversified storytelling.

AB - Cultural heritage has developed into an important tool in marketing and destination development projects. Cultural heritage, as well as multiplicity, is also a political concept that has become important in the academic and public debate. The aim of our study is to analyse cultural heritage as a tourism and marketing product in relation to multiplicity. The discussion focuses around how the story of cultural heritage is constructed, whom it is for and what is incorporated and what is not. These questions are discussed using a marketing project in southern Sweden aimed at developing attractive activities related to the story of the Snapphanes (a resistance group active in the Swedish-Danish war in the 17th century) as a case study. The conclusion highlights how local identity-making is not always easily combined with place marketing processes. The article claims that it is important to leave space for the bottom-up to keep a more diversified storytelling.

KW - Snapphanes

KW - the

KW - local identity

KW - place marketing

KW - Cultural heritage

KW - multiplicity

U2 - 10.1080/15022250902761454

DO - 10.1080/15022250902761454

M3 - Article

VL - 9

SP - 65

EP - 80

JO - Scandinavian Journal of Hospitality and Tourism

JF - Scandinavian Journal of Hospitality and Tourism

SN - 1502-2250

IS - 1

ER -