Does easily accessible nutritional labelling increase consumption of healthy meals away from home? A field experiment measuring the impact of a point-of-purchase healthy symbol on lunch sales

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift


This paper analyses the effect on meal consumption away from home of a point-of-purchase healthy symbol. We base the analysis on a field experiment in a lunch restaurant. Our results suggest that meal consumption does not increase if the meal is labelled with a healthy symbol. Also, the mean nutritional content of meals consumed seems unaffected by the introduction of a healthy-labelled meal on the menu. Even if easily accessible and understood, menu labelling therefore seems inefficient in promoting healthier meal choices. Factors influencing meal consumption are meal ingredients and the order of the meal on the menu.


Enheter & grupper
Externa organisationer
  • HUI Research AB
  • University of Wyoming
  • University of Copenhagen

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Nationalekonomi


Sidor (från-till)200-207
TidskriftActa Agriculturae Scandinavica. Section C. Food Economics
Utgåva nummer4
StatusPublished - 2011
Peer review utfördJa