Experiment on consumer behaviour in fashion E-commerce – experience and insights

Forskningsoutput: KonferensbidragKonferenspaper, ej i proceeding/ej förlagsutgivet

Abstract

As e-commerce continues to grow, so do the competition and expectations from consumers. To meet these challenges, e-tailers need to become more streamlined and understand the behaviour of their customers. An experiment was performed to gain knowledge about the impact of delivery and returns policies on consumer buying behaviour. Realistic and trustworthy results were generated by using a random sample strategy in performing a real-life experiment with actual consumers and products. Neither fictive products nor fictive consumers were used. This paper shares experiences and insights from conducting this experiment.

Detaljer

Författare
Enheter & grupper
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Teknik och teknologier
  • Annan maskinteknik

Nyckelord

Originalspråkengelska
Sidor1-6
Antal sidor6
StatusPublished - 2014
PublikationskategoriForskning
Peer review utfördJa
Evenemang3rd Nordic Conference on Consumer Research, 2014 - Vaasa, Finland
Varaktighet: 2014 maj 212014 maj 22
Konferensnummer: 3

Konferens

Konferens3rd Nordic Conference on Consumer Research, 2014
Förkortad titelNCCR
LandFinland
OrtVaasa
Period2014/05/212014/05/22

Nedladdningar

Ingen tillgänglig data