Exploring differences in how males and females leverage trust and reputation in driving online purchase intentions

Forskningsoutput: KonferensbidragKonferenspaper, ej i proceeding/ej förlagsutgivet

Abstract

How customers develop purchase intentions in online shopping has been a perennial area of interest. In this research note, we ask whether males and females leverage trust in and perceive reputation of online retailers differently in reporting purchase intentions. Drawing on the broader literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed association. Implications for online retailers are discussed.

Detaljer

Författare
Enheter & grupper
Externa organisationer
  • Södertörn University
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Teknik och teknologier
  • Samhällsvetenskap
Originalspråkengelska
StatusPublished - 2018 nov 9
PublikationskategoriForskning
Peer review utfördJa
EvenemangNordic Retail and Wholesale Conference 2018 - Reykjavik, Reykjavik, Island
Varaktighet: 2018 nov 82018 nov 9

Konferens

KonferensNordic Retail and Wholesale Conference 2018
Förkortad titelNRWC 208
LandIsland
OrtReykjavik
Period2018/11/082018/11/09