From ‘Less Landfilling’ to ‘Wasting Less’: Societal narratives, socio-materiality, and organizations

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title = "From ‘Less Landfilling’ to ‘Wasting Less’: Societal narratives, socio-materiality, and organizations",
abstract = "Abstract in Undetermined Purpose - The purpose of this paper is to show that organizational change depends on societal narratives - narratives about the character, history, or envisioned future of societies. Design/methodology/approach - A case study of a Swedish municipal waste management company serves as an illustration. Findings - Swedish waste governance is powered by two main narratives: {"}less landfilling{"} and {"}wasting less{"}. Less landfilling has been the dominant narrative for several decades, but wasting less is gaining momentum, and a new narrative order is establishing itself. This new narrative order significantly redefines the socio-material status of waste and imposes major changes on waste management organizations. Research limitations/implications - Based on the case of waste governance in Sweden, the authors conclude that organizations should be aware that societal narrative affects the legitimacy and nature of their operations; therefore, they must integrate a watch for narrative change in their strategic reflections. Originality/value - This paper establishes the relevance of the notion of societal narrative to understand organizational change.",
keywords = "Society, Narratives, Sweden, Waste management, Social change, Sustainability, Organizational change, Organizational processes",
author = "Herv{\'e} Corvellec and Johan Hultman",
year = "2012",
doi = "10.1108/09534811211213964",
language = "English",
volume = "25",
pages = "297--314",
journal = "Journal of Organizational Change Management",
issn = "0953-4814",
publisher = "Emerald Group Publishing Limited",
number = "2",