Hyperlocal journalism and PR: Diversity in roles and interactions

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Hyperlocal journalism and PR : Diversity in roles and interactions. / Stúr, Elisabeth; Jangdal, Lottie; Nilsson, Asta Cepaite.

I: Observatorio, Vol. 12, Nr. 4, 2018, s. 87-106.

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Stúr, Elisabeth ; Jangdal, Lottie ; Nilsson, Asta Cepaite. / Hyperlocal journalism and PR : Diversity in roles and interactions. I: Observatorio. 2018 ; Vol. 12, Nr. 4. s. 87-106.

RIS

TY - JOUR

T1 - Hyperlocal journalism and PR

T2 - Diversity in roles and interactions

AU - Stúr, Elisabeth

AU - Jangdal, Lottie

AU - Nilsson, Asta Cepaite

N1 - Republished in Observatorio Vol 13, No 1 (2019) DOI: 10.15847/obsOBS13120191278 Scopus: 85064337295

PY - 2018

Y1 - 2018

N2 - Hyperlocal media has repeatedly been framed as a potential saviour of local journalism, but the democratic and civic role that often is ascribed to hyperlocals is not obvious or uncomplicated. The hyperlocals’ vulnerable economic situation makes them dependent on free content, for example material produced by local councils or organizations. This paper investigates the role of hyperlocal media entrepreneurs and their interaction with local councils and other stakeholders. We examine how the hyperlocal media entrepreneurs supply their communities with news in places of a media void, and how they perceive their role in their communities. Findings from this qualitative study show that the media entrepreneurs view their news production as an important part of the local community. They provide a forum for debate and information for citizens, local governments and organizations. Their service also includes a channel for local events relevant for the community. The interactions with the local governments vary, as well as the hyperlocal entrepreneurs’ evaluation of how the information provided by the councils can or should be handled. The relation between hyperlocal media entrepreneurs and local governments is a complex process, including both interrelated and contradictory goals.

AB - Hyperlocal media has repeatedly been framed as a potential saviour of local journalism, but the democratic and civic role that often is ascribed to hyperlocals is not obvious or uncomplicated. The hyperlocals’ vulnerable economic situation makes them dependent on free content, for example material produced by local councils or organizations. This paper investigates the role of hyperlocal media entrepreneurs and their interaction with local councils and other stakeholders. We examine how the hyperlocal media entrepreneurs supply their communities with news in places of a media void, and how they perceive their role in their communities. Findings from this qualitative study show that the media entrepreneurs view their news production as an important part of the local community. They provide a forum for debate and information for citizens, local governments and organizations. Their service also includes a channel for local events relevant for the community. The interactions with the local governments vary, as well as the hyperlocal entrepreneurs’ evaluation of how the information provided by the councils can or should be handled. The relation between hyperlocal media entrepreneurs and local governments is a complex process, including both interrelated and contradictory goals.

KW - Community

KW - Hyperlocal news

KW - Local governments

KW - Media entrepreneurs

KW - PR

U2 - 10.15847/obsOBS12420181405

DO - 10.15847/obsOBS12420181405

M3 - Article

VL - 12

SP - 87

EP - 106

JO - Observatorio

JF - Observatorio

SN - 1646-5954

IS - 4

ER -