Identity, Image and Brand

Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKapitel samlingsverk

Standard

Identity, Image and Brand. / Kärreman, Dan; Frandsen, Sanne.

The Oxford Handbook of Identities in Organizations. red. / Andrew Brown. Oxford University Press, 2020.

Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKapitel samlingsverk

Harvard

Kärreman, D & Frandsen, S 2020, Identity, Image and Brand. i A Brown (red.), The Oxford Handbook of Identities in Organizations. Oxford University Press.

APA

Kärreman, D., & Frandsen, S. (2020). Identity, Image and Brand. I A. Brown (Red.), The Oxford Handbook of Identities in Organizations Oxford University Press.

CBE

Kärreman D, Frandsen S. 2020. Identity, Image and Brand. Brown A, redaktör. I The Oxford Handbook of Identities in Organizations. Oxford University Press.

MLA

Kärreman, Dan och Sanne Frandsen "Identity, Image and Brand". Brown, Andrew (red.). The Oxford Handbook of Identities in Organizations. Kapitel 25, Oxford University Press. 2020.

Vancouver

Kärreman D, Frandsen S. Identity, Image and Brand. I Brown A, redaktör, The Oxford Handbook of Identities in Organizations. Oxford University Press. 2020

Author

Kärreman, Dan ; Frandsen, Sanne. / Identity, Image and Brand. The Oxford Handbook of Identities in Organizations. redaktör / Andrew Brown. Oxford University Press, 2020.

RIS

TY - CHAP

T1 - Identity, Image and Brand

AU - Kärreman, Dan

AU - Frandsen, Sanne

PY - 2020/1

Y1 - 2020/1

N2 - This chapter highlights how organizational images and efforts to manage those images through branding influence the identities of individuals within organizations. The authors discuss the ways in which individuals’ identity projects are regulated, challenged, or supported by images and brands. They argue that identity is a particularly important concept for understanding organizing in today’s ‘brand society’, with individuals’ identities intertwined with corporate efforts of branding. Managing distinct and attractive images at both the collective and individual levels means that less prestigious, even stigmatized images may be important identity threats that impact individuals’ processes of identity work. The authors examine how previous literature has theorized the interplay between individual identity, image, and branding, arguing that the implications of branding for individuals’ construction of identity in organizations must be assessed critically.

AB - This chapter highlights how organizational images and efforts to manage those images through branding influence the identities of individuals within organizations. The authors discuss the ways in which individuals’ identity projects are regulated, challenged, or supported by images and brands. They argue that identity is a particularly important concept for understanding organizing in today’s ‘brand society’, with individuals’ identities intertwined with corporate efforts of branding. Managing distinct and attractive images at both the collective and individual levels means that less prestigious, even stigmatized images may be important identity threats that impact individuals’ processes of identity work. The authors examine how previous literature has theorized the interplay between individual identity, image, and branding, arguing that the implications of branding for individuals’ construction of identity in organizations must be assessed critically.

M3 - Book chapter

SN - 9780198827115

BT - The Oxford Handbook of Identities in Organizations

A2 - Brown, Andrew

PB - Oxford University Press

ER -