Logic saliencein ideologically-torn nonprofit hybrids

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There is a well-documented tension in many nonprofts - particularly those seeking government contracts or working in areas that compete with the private sector - between the institutional logics of business-market and nonproft-mission. This paper presents a case study of a century old Swedish nonproft. It suggests that in the presence of competing hybrid logics, organizational actors respond according to the logic to which they are drawn ideologically. Logic salience as a concept is proposed and its three categories are identifed to delineate which type and degree of salience individuals hold towards market logic, mission logic, or towards both. The findings indicate that logic salience can enable or constrain any of the hybrid goals and can provide some explanation as to how or why certain organizational responses that do not represent the collective come about as organizations are wedged between competing logics. Considering the increasing role of nonprofts in the delivery of public services, relevance to research and policy is also highlighted.


Enheter & grupper

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Företagsekonomi


TidskriftNonprofit Policy Forum
Utgåva nummer3
Tidigt onlinedatum2019 okt 15
StatusPublished - 2019 okt
Peer review utfördJa