Making sense of YouTubers: how Swedish children construct and negotiate the YouTuber Misslisibell as a girl celebrity

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

Abstract

When children use the Internet, they commonly choose to watch their favorite YouTubers. In this article, we aim to deepen the understanding of how children make sense of YouTubers as a phenomenon, and the role of microcelebrities in children’s everyday life. The study is based on group interviews with 9- and 12-year-old Swedish children, and pays specific attention to how they make sense of the video “♥Pin up tutorial (JFR.SE)♥,” produced by the YouTuber Misslisibell. In the analysis, we explore how the children construct and negotiate Misslisibell as celebrity, celebrity endorser, and young girl. Particularly salient were children’s negotiations around the YouTuber’s celebrity status, children’s normative discussions around Misslisibell’s YouTube practices related to her young age, and children’s various interpretations of the video as advertising, “tips,” and as a space for learning. These multifaceted and sometimes contradictive ways of making sense show the multiplicity of meanings YouTubers have for children.

Detaljer

Författare
Enheter & grupper
Externa organisationer
  • Malmö University
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning
  • Mänsklig interaktion med IKT

Nyckelord

Originalspråkengelska
Sidor (från-till)36-52
TidskriftJournal of Children and Media
Volym13
Utgivningsnummer1
Tidigt onlinedatum2018
StatusPublished - 2019 jan 2
PublikationskategoriForskning
Peer review utfördJa