Marketing and Market Research
Forskningsoutput: Kapitel i bok/rapport/Conference proceeding › Kapitel samlingsverk
Abstract
In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding of marketing and market research, as well as enhancing the rigor of market research applications.
Detaljer
| Författare | |
|---|---|
| Externa organisationer |
|
| Forskningsområden | Ämnesklassifikation (UKÄ) – OBLIGATORISK
|
| Originalspråk | engelska |
|---|---|
| Titel på värdpublikation | Consumer Perception of Product Risks and Benefits |
| Redaktörer | Gerard Emilien, Rolf Weitkunat, Frank Lüdicke |
| Utgivningsort | New York |
| Förlag | Springer International Publishing |
| Sidor | 383-407 |
| Antal sidor | 25 |
| ISBN (elektroniskt) | 978-3-319-50530-5 |
| ISBN (tryckt) | 978-3-319-50528-2 |
| Status | Published - 2017 mar 17 |
| Publikationskategori | Forskning |
| Peer review utförd | Nej |
| Externt publicerad | Ja |
Nedladdningar
Ingen tillgänglig data
