Modes of engagement in SSBA: A service dominant logic perspective

Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKonferenspaper i proceeding

Abstract

The main premise of self-service business analytics (SSBA) is to make business users autonomous during data analytics. Driven by this potential, organizations are spending resources to design SSBA environmet to empower business employees and decentralize the analytics capabilities. Yet, little is known about how SSBA is facilitating business employees’ independence, and moreover, the value that is co-created. Based on empirical data from a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify three main modes of data engagement in SSBA: no dependency, high dependency, and low dependency. Furthermore, we identify the required business users’ resources in the analytical processes in each mode. We discuss the organizational implications of these findings.

Detaljer

Författare
Enheter & grupper
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Systemvetenskap, informationssystem och informatik

Nyckelord

Originalspråkengelska
Titel på värdpublikationAMCIS 2019 Proceedings
FörlagAssociation for Information Systems
ISBN (tryckt)978-0-9966831-8-0
StatusPublished - 2019
PublikationskategoriForskning
Peer review utfördJa
Evenemang25th Americas Conference on Information Systems, AMCIS 2019 - Cancun, Mexiko
Varaktighet: 2019 aug 152019 aug 17

Konferens

Konferens25th Americas Conference on Information Systems, AMCIS 2019
LandMexiko
OrtCancun
Period2019/08/152019/08/17