Modes of engagement in SSBA: A service dominant logic perspective
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Modes of engagement in SSBA : A service dominant logic perspective. / Bani-Hani, Imad; Tona, Olgerta; Carlsson, Sven.
AMCIS 2019 Proceedings. Association for Information Systems, 2019.Forskningsoutput: Kapitel i bok/rapport/Conference proceeding › Konferenspaper i proceeding
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TY - GEN
T1 - Modes of engagement in SSBA
T2 - 25th Americas Conference on Information Systems, AMCIS 2019
AU - Bani-Hani, Imad
AU - Tona, Olgerta
AU - Carlsson, Sven
PY - 2019
Y1 - 2019
N2 - The main premise of self-service business analytics (SSBA) is to make business users autonomous during data analytics. Driven by this potential, organizations are spending resources to design SSBA environmet to empower business employees and decentralize the analytics capabilities. Yet, little is known about how SSBA is facilitating business employees’ independence, and moreover, the value that is co-created. Based on empirical data from a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify three main modes of data engagement in SSBA: no dependency, high dependency, and low dependency. Furthermore, we identify the required business users’ resources in the analytical processes in each mode. We discuss the organizational implications of these findings.
AB - The main premise of self-service business analytics (SSBA) is to make business users autonomous during data analytics. Driven by this potential, organizations are spending resources to design SSBA environmet to empower business employees and decentralize the analytics capabilities. Yet, little is known about how SSBA is facilitating business employees’ independence, and moreover, the value that is co-created. Based on empirical data from a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify three main modes of data engagement in SSBA: no dependency, high dependency, and low dependency. Furthermore, we identify the required business users’ resources in the analytical processes in each mode. We discuss the organizational implications of these findings.
KW - Interaction
KW - Resource integration
KW - Self-service business analytics
KW - Service dominant logic
M3 - Paper in conference proceeding
SN - 978-0-9966831-8-0
BT - AMCIS 2019 Proceedings
PB - Association for Information Systems
Y2 - 15 August 2019 through 17 August 2019
ER -