Modes of engagement in SSBA: A service dominant logic perspective

Forskningsoutput: Kapitel i bok/rapport/Conference proceeding › Konferenspaper i proceeding

Standard

Modes of engagement in SSBA : A service dominant logic perspective. / Bani-Hani, Imad; Tona, Olgerta; Carlsson, Sven.

AMCIS 2019 Proceedings. Association for Information Systems, 2019.

Forskningsoutput: Kapitel i bok/rapport/Conference proceeding › Konferenspaper i proceeding

Harvard

Bani-Hani, I, Tona, O & Carlsson, S 2019, Modes of engagement in SSBA: A service dominant logic perspective. i AMCIS 2019 Proceedings. Association for Information Systems, Cancun, Mexiko, 2019/08/15.

APA

Bani-Hani, I., Tona, O., & Carlsson, S. (2019). Modes of engagement in SSBA: A service dominant logic perspective. I AMCIS 2019 Proceedings Association for Information Systems.

CBE

Bani-Hani I, Tona O, Carlsson S. 2019. Modes of engagement in SSBA: A service dominant logic perspective. I AMCIS 2019 Proceedings. Association for Information Systems.

MLA

Bani-Hani, Imad, Olgerta Tona, och Sven Carlsson "Modes of engagement in SSBA: A service dominant logic perspective". AMCIS 2019 Proceedings. Association for Information Systems. 2019.

Vancouver

Bani-Hani I, Tona O, Carlsson S. Modes of engagement in SSBA: A service dominant logic perspective. I AMCIS 2019 Proceedings. Association for Information Systems. 2019

Author

Bani-Hani, Imad ; Tona, Olgerta ; Carlsson, Sven. / Modes of engagement in SSBA : A service dominant logic perspective. AMCIS 2019 Proceedings. Association for Information Systems, 2019.

RIS

TY - GEN

T1 - Modes of engagement in SSBA

T2 - A service dominant logic perspective

AU - Bani-Hani, Imad

AU - Tona, Olgerta

AU - Carlsson, Sven

PY - 2019

Y1 - 2019

N2 - The main premise of self-service business analytics (SSBA) is to make business users autonomous during data analytics. Driven by this potential, organizations are spending resources to design SSBA environmet to empower business employees and decentralize the analytics capabilities. Yet, little is known about how SSBA is facilitating business employees’ independence, and moreover, the value that is co-created. Based on empirical data from a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify three main modes of data engagement in SSBA: no dependency, high dependency, and low dependency. Furthermore, we identify the required business users’ resources in the analytical processes in each mode. We discuss the organizational implications of these findings.

AB - The main premise of self-service business analytics (SSBA) is to make business users autonomous during data analytics. Driven by this potential, organizations are spending resources to design SSBA environmet to empower business employees and decentralize the analytics capabilities. Yet, little is known about how SSBA is facilitating business employees’ independence, and moreover, the value that is co-created. Based on empirical data from a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify three main modes of data engagement in SSBA: no dependency, high dependency, and low dependency. Furthermore, we identify the required business users’ resources in the analytical processes in each mode. We discuss the organizational implications of these findings.

KW - Interaction

KW - Resource integration

KW - Self-service business analytics

KW - Service dominant logic

M3 - Paper in conference proceeding

SN - 978-0-9966831-8-0

BT - AMCIS 2019 Proceedings

PB - Association for Information Systems

ER -