Modes of Shopping Constituting a Local Street: A video-ethnography of shopping as a practice

Forskningsoutput: KonferensbidragKonferensabstract


In the last decades spatiotemporal manifestations of shopping are changed radically in conjunction with proliferation of car usage, internationalization of retail, and establishment of out-of-town malls. The social, cultural, and economic backgrounds of this axis alteration and its implication to the city life have been discussed thoroughly. However, the main empirical focus laid mostly on the mainstream and spectacular geographies of shopping. There is little literature on how shopping is enacted in “other” shopping geographies, particularly on local shopping streets.

Södergatan, established as the main street of a working-class district in Helsingborg, Sweden, after going through modernization phases, today it mostly hosts so-called migrant entrepreneurships, service-based premises, and grocery stores. This study examines the major modes of shopping on this local shopping street in order to understand how shopping geographies outside of mainstream ensure their relevance. It contributes to the literature on shopping geographies from a cultural perspective, particularly on the co-constitutive interrelation between enactments of shopping and arrangements of shopping places. While doing this, the study engages in “practice theory”, which supplies a profound conceptual vocabulary and dynamic epistemological gaze for concentrating on shopping as the main analytical unit. The major method employed in the research is video-ethnography, due to its capability to synchronically appreciate enactments of shopping, shoppers’ reflections, the sensory and material environment of the street, and the movement within.

The research shows that there are some major place-specific modes of shopping that are enacted in the street and in the district, and these modes of shopping, bundling with each other, materially and sensorially co-constitute the street into a meaningful, integral and convivial part of the city.


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Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Tvärvetenskapliga studier


StatusPublished - 2019
Peer review utfördNej
Evenemang14th European Sociological Association Conference: Europe and beyond: Boundaries, barriers and belonging - Manchester, Storbritannien
Varaktighet: 2019 aug 202019 aug 23
Konferensnummer: 14


Konferens14th European Sociological Association Conference
Förkortad titelESA2019

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