Newspapers - image formation agents for retailers?

Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKapitel samlingsverk

Abstract

The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.

Detaljer

Författare
Enheter & grupper
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Ekonomi och näringsliv
  • Kommunikationsvetenskap

Nyckelord

Originalspråkengelska
Titel på värdpublikationMedien im Marketing; Optionen der Unternehmenskommunikation
RedaktörerAndrea Gröppel-Klein, Claas Chrisian Germelmann
FörlagGabler Verlag/GWV Fachverlage GmbH
Sidor429-451
ISBN (tryckt)978-3-8349-0735-6
StatusPublished - 2009
PublikationskategoriForskning
Peer review utfördNej