Newspapers - image formation agents for retailers?

Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKapitel samlingsverk

Standard

Newspapers - image formation agents for retailers? / Thelander, Åsa; Hansson, Charlotte; Hansson, Fredrik; Johansson, Ulf.

Medien im Marketing; Optionen der Unternehmenskommunikation. red. / Andrea Gröppel-Klein; Claas Chrisian Germelmann. Gabler Verlag/GWV Fachverlage GmbH, 2009. s. 429-451.

Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKapitel samlingsverk

Harvard

Thelander, Å, Hansson, C, Hansson, F & Johansson, U 2009, Newspapers - image formation agents for retailers? i A Gröppel-Klein & CC Germelmann (red), Medien im Marketing; Optionen der Unternehmenskommunikation. Gabler Verlag/GWV Fachverlage GmbH, s. 429-451.

APA

Thelander, Å., Hansson, C., Hansson, F., & Johansson, U. (2009). Newspapers - image formation agents for retailers? I A. Gröppel-Klein, & C. C. Germelmann (Red.), Medien im Marketing; Optionen der Unternehmenskommunikation (s. 429-451). Gabler Verlag/GWV Fachverlage GmbH.

CBE

Thelander Å, Hansson C, Hansson F, Johansson U. 2009. Newspapers - image formation agents for retailers?. Gröppel-Klein A, Germelmann CC, redaktörer. I Medien im Marketing; Optionen der Unternehmenskommunikation. Gabler Verlag/GWV Fachverlage GmbH. s. 429-451.

MLA

Thelander, Åsa et al. "Newspapers - image formation agents for retailers?". och Gröppel-Klein, Andrea Germelmann, Claas Chrisian (redaktörer). Medien im Marketing; Optionen der Unternehmenskommunikation. Gabler Verlag/GWV Fachverlage GmbH. 2009, 429-451.

Vancouver

Thelander Å, Hansson C, Hansson F, Johansson U. Newspapers - image formation agents for retailers? I Gröppel-Klein A, Germelmann CC, redaktörer, Medien im Marketing; Optionen der Unternehmenskommunikation. Gabler Verlag/GWV Fachverlage GmbH. 2009. s. 429-451

Author

Thelander, Åsa ; Hansson, Charlotte ; Hansson, Fredrik ; Johansson, Ulf. / Newspapers - image formation agents for retailers?. Medien im Marketing; Optionen der Unternehmenskommunikation. redaktör / Andrea Gröppel-Klein ; Claas Chrisian Germelmann. Gabler Verlag/GWV Fachverlage GmbH, 2009. s. 429-451

RIS

TY - CHAP

T1 - Newspapers - image formation agents for retailers?

AU - Thelander, Åsa

AU - Hansson, Charlotte

AU - Hansson, Fredrik

AU - Johansson, Ulf

PY - 2009

Y1 - 2009

N2 - The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.

AB - The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.

KW - IKEA

KW - newspaper

KW - image formation agent

KW - communication

KW - retail image

M3 - Book chapter

SN - 978-3-8349-0735-6

SP - 429

EP - 451

BT - Medien im Marketing; Optionen der Unternehmenskommunikation

A2 - Gröppel-Klein, Andrea

A2 - Germelmann, Claas Chrisian

PB - Gabler Verlag/GWV Fachverlage GmbH

ER -