Place branding as urban policy: the (im) political place branding

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

Abstract

The present paper argues for more conceptually-laden research on the constitution of place branding as a hybrid form of urban policy. By both drawing from empirical examples and problematizing the extensive research on place branding, this paper offers the view of place branding as an impolitical form of urban policy that emerges as a biopolitical apparatus in an ecology of complex political practices which can materialize both negatively and positively. Ultimately, this paper outlines a novel alternative approach for conducting research and analyse the politics of place branding. Such an approach has the potential to more clearly analyse and theorize the political dimensions of place branding.

Detaljer

Författare
  • Andrea Lucarelli
Enheter & grupper
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Företagsekonomi
  • Ekonomisk geografi

Nyckelord

Originalspråkengelska
Sidor (från-till)12-21
TidskriftCities
Volym80
Tidigt onlinedatum2017 aug 31
StatusPublished - 2018
PublikationskategoriForskning
Peer review utfördJa