Retail innovation: perceptions, management, and challenges of a systematic approach

Forskningsoutput: KonferensbidragKonferenspaper, ej i proceeding/ej förlagsutgivet

Abstract

The retail industry is looking for new ways to compete as digitalization and non-traditional actors are changing the game. In an industry where constant improvements are key and studies of innovation management are scarce - this qualitative study of four retail firms addresses how innovation is currently perceived and managed. As a result, we have found that innovation is an uncommon theme and there is no systematic approach to innovation management. Furthermore, despite retailers’ proximity to end users, the customer perspective is surprisingly limited, idea development is present but without clear criteria for selection and prioritization from an innovation point of view. For future research, we point to an interesting avenue for retailers as a “hub” for innovation, given their position in the value chain, acknowledging the need for a more strategic and systematic approach.

Detaljer

Författare
Enheter & grupper
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Annan teknik

Nyckelord

Originalspråkengelska
StatusPublished - 2018 jun
PublikationskategoriForskning
Peer review utfördJa
EvenemangISPIM Innovation Conference - Stockholm, Sverige
Varaktighet: 2018 jun 172018 jun 20
https://www.ispim-innovation-conference.com/

Konferens

KonferensISPIM Innovation Conference
LandSverige
OrtStockholm
Period2018/06/172018/06/20
Internetadress

Relaterade aktiviteter

Batingan Paredes, K. M. (Roll ej angiven)
2018 jun 172018 jun 20

Aktivitet: Deltagit i eller arrangerat evenemangDeltagit i konferens

Visa alla (1)