Shouting at the wall: Does negativity drive ideological cross-posting in Brexit Facebook comments?

Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKonferenspaper i proceeding

Abstract

Using a novel methodological approach to measure emotions in Facebook comments, this Work in Progress (WIP) paper explores the relationship between negative feelings and ideological cross-posting behavior. Using the VoxPopuli data harvester, we collect over 770,000 public Facebook comments1 from the three major political campaign pages active during the Brexit referendum. After sorting users into ideological camps based on their reactions to campaign posts, we then examine their commenting patterns across ideological lines. Using three different methods of sentiment analysis, we identify negative and positive emotions and their fine-grained sub-categories in comments. The analysis reveals one quarter of all comments are cross-ideological posts, with Leave supporters overwhelmingly active in commenting on Remain posts. A comparison across the campaigns shows that Brexiteers are much more likely to express anger than Remainers.

Detaljer

Författare
Enheter & grupper
Externa organisationer
  • University of Copenhagen
  • University of Zagreb
  • Copenhagen Business School
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Medievetenskap

Nyckelord

Originalspråkengelska
Titel på värdpublikationProceedings of the 9th International Conference on Social Media and Society, SMSociety 2018
FörlagAssociation for Computing Machinery (ACM)
Sidor246-250
Antal sidor5
ISBN (tryckt)9781450363341
StatusPublished - 2018 jul 18
PublikationskategoriForskning
Peer review utfördJa
Evenemang9th International Conference on Social Media and Society, SMSociety 2018 - Copenhagen, Danmark
Varaktighet: 2018 jul 182018 jul 20

Konferens

Konferens9th International Conference on Social Media and Society, SMSociety 2018
LandDanmark
OrtCopenhagen
Period2018/07/182018/07/20