Smart consumers come undone: Breakdowns in the process of digital agencing

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift


While digitalisation is a widespread technological, social and economic process, shaping markets and consumers, not all efforts to produce digitalised smart consumers are successful. The aim of this paper is to explore and explain failures in the digital agencing of consumers. Making use of the market studies literature on consumer agencing, and drawing on an ethnographic study of ethical shopping apps, the paper explores how as well as under what conditions efforts to enact smart ethical shoppers fail. Results show that it is the immutability of apps that leads to breakdowns in the process of digital agencing. While these apps were scripted to configure consumers, they can seldom be configured by consumers. Because of this, the apps could not be adjusted to specific situations and consumer-assemblages.


Enheter & grupper
Externa organisationer
  • Göteborgs universitet

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Företagsekonomi
  • Tvärvetenskapliga studier


Sidor (från-till)1542-1562
Antal sidor22
TidskriftJournal of Marketing Management
Utgåva nummer15-16
Tidigt onlinedatum2019 nov 6
StatusPublished - 2019
Peer review utfördJa


Ingen tillgänglig data