Socio-cultural retailing: What can marketing learn from this interdisciplinary field?

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift


Purpose – The purpose of this paper is to contribute to the on-going cultural turn in retail marketing by offering an overview of the interdisciplinary field of socio-cultural retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of retail marketing.

Design/methodology/approach – This paper is based on a literature review of socio-cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of retail marketing.

Findings – Drawing on the literature review, the authors argue that socio-cultural retail studies can contribute to the field of retail marketing substantively, conceptually and methodologically, thus broadening its current scope and domains.

Originality/value – This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of retail marketing. It is valuable for retailing researchers interested in socio-cultural approaches to the study of contemporary retailing.


Enheter & grupper

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Tvärvetenskapliga studier
Sidor (från-till)290-308
TidskriftInternational Journal of Quality and Service Sciences
Utgåva nummer3
StatusPublished - 2013
Peer review utfördJa


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