Talking in organizations: Managing identity and image in an adverstising agency

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Talking in organizations : Managing identity and image in an adverstising agency. / Alvesson, Mats.

I: Organization Studies, Vol. 15, Nr. 4, 1994, s. 535-563.

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

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TY - JOUR

T1 - Talking in organizations

T2 - Managing identity and image in an adverstising agency

AU - Alvesson, Mats

PY - 1994

Y1 - 1994

N2 - This paper treats discourses in organizations in relationship to the management of identities and impressions. It is based on an ethnographic study of an advert ising agency and explores how advertising professionals describe themselves, their work and organizations, the profession and their clients. Various functions of such descriptions are proposed, from identity work to marketing. The relation ship between the level of discourse and deeper cultural levels is investigated through the cultural sociologies of Asplund and Bourdieu. The 'habitus' of advertising workers is discussed and 'anti-bureaucracy' is proposed as a concep tual figure — a basic way of conceptualizing vital segments of one's cultural reality — characterizing the advertising industry (in Sweden), informing the meaning of the particular ways of talk that is typical among advertising workers.

AB - This paper treats discourses in organizations in relationship to the management of identities and impressions. It is based on an ethnographic study of an advert ising agency and explores how advertising professionals describe themselves, their work and organizations, the profession and their clients. Various functions of such descriptions are proposed, from identity work to marketing. The relation ship between the level of discourse and deeper cultural levels is investigated through the cultural sociologies of Asplund and Bourdieu. The 'habitus' of advertising workers is discussed and 'anti-bureaucracy' is proposed as a concep tual figure — a basic way of conceptualizing vital segments of one's cultural reality — characterizing the advertising industry (in Sweden), informing the meaning of the particular ways of talk that is typical among advertising workers.

U2 - 10.1177/017084069401500403

DO - 10.1177/017084069401500403

M3 - Article

VL - 15

SP - 535

EP - 563

JO - Organization Studies

JF - Organization Studies

SN - 1741-3044

IS - 4

ER -