Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping

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Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping. / Fuentes, Christian; Enarsson, Petronella; Kristoffersson, Love.

I: Journal of Retailing and Consumer Services, Vol. 50, 28.05.2019, s. 258-265.

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

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TY - JOUR

T1 - Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping

AU - Fuentes, Christian

AU - Enarsson, Petronella

AU - Kristoffersson, Love

PY - 2019/5/28

Y1 - 2019/5/28

N2 - The aim of this paper is to understand how the practice of package free shopping takes shape and is established. Taking a shopping-as-practice approach, and drawing on an ethnographic study of a Swedish ecological food store, this paper shows that to be able to successfully remove a key artefact - packaging - from the practice of shopping, the practice itself must be reinvented. Developing package free shopping therefore requires the re-framing of the practice of shopping (making it meaningful in a new way), the re-skilling of the consumer (developing new competencies needed for its performance), and the re-materialization of the store (changing the material arrangement that makes this mode of shopping possible). This suggests that the promotion of alternative modes of sustainable shopping is a complicated matter that requires a profound understanding of the practice of shopping.

AB - The aim of this paper is to understand how the practice of package free shopping takes shape and is established. Taking a shopping-as-practice approach, and drawing on an ethnographic study of a Swedish ecological food store, this paper shows that to be able to successfully remove a key artefact - packaging - from the practice of shopping, the practice itself must be reinvented. Developing package free shopping therefore requires the re-framing of the practice of shopping (making it meaningful in a new way), the re-skilling of the consumer (developing new competencies needed for its performance), and the re-materialization of the store (changing the material arrangement that makes this mode of shopping possible). This suggests that the promotion of alternative modes of sustainable shopping is a complicated matter that requires a profound understanding of the practice of shopping.

U2 - 10.1016/j.jretconser.2019.05.016

DO - 10.1016/j.jretconser.2019.05.016

M3 - Article

VL - 50

SP - 258

EP - 265

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

ER -