User-generated content and employee creativity: Evidence from salesforce ideaexchange community

Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKonferenspaper i proceeding

Abstract

This study investigates how accessing user-generated content in online user innovation communities (OUICs) may influence employee creativity. By analyzing a longitudinal dataset obtained from the IdeaExchange community of Salesforce.com, we find that employees who frequently access diverse and well-codified idea content contributed by external product users are likely to generate more ideas than those who do not; however, the marginal effects of diverse and well-codified content decrease as employees access increasing amounts of community content. Moreover, our findings illustrate that the number of implemented ideas from an employee is positively associated with the number of new ideas s/he generates. We discuss important implications of our study for online innovation communities and for employee creativity in organizations. We also provide insights for firms on how to build a thriving community via increasing the scope and level of employee participation.

Detaljer

Författare
  • Xiao-Jie Yan
  • Dorothy E. Leidner
  • Hind Benbya
Enheter & grupper
Externa organisationer
  • Baylor University
  • Montpellier Business School
Forskningsområden

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning

Nyckelord

Originalspråkengelska
Titel på värdpublikation2016 International Conference on Information Systems, ICIS 2016
FörlagAssociation for Information Systems
ISBN (elektroniskt)9780996683135
StatusPublished - 2016
PublikationskategoriForskning
Peer review utfördJa
EvenemangInternational Conference on Information Systems - Convention Centre Dublin, Dublin, Irland
Varaktighet: 2016 dec 112016 dec 14

Konferens

KonferensInternational Conference on Information Systems
Förkortad titelICIS 2016
LandIrland
OrtDublin
Period2016/12/112016/12/14