What's trending in social media analytics area? A retrospective

Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKonferenspaper i proceeding


A sub-area of business analytics increasingly growing in prominence is social media analytics (SMA), which is not surprising given the large volume of data and content generated daily in social media. Despite the growing interest, given the vastness of the area, there is little understanding of the topics and issues with respect to SMA that should be investigated by IS researchers. In an effort to contribute to this understanding, this paper in progress analyses SMA trends in research and practice. After searching within nineteen leading academic, practitioner and crossover outlets, we used an inductive approach to categorize the resulting articles. Preliminary results indicate that future IS studies should approach SMA as systems, and adopt a critical stance towards the existing claims that SMA only positively impacts organizations. Results also indicate that ethical-legal implications of SMA should receive more attention. Limitations of the study and plans for the future are highlighted.


Enheter & grupper
Externa organisationer
  • University of Virginia

Ämnesklassifikation (UKÄ) – OBLIGATORISK

  • Medievetenskap
  • Systemvetenskap, informationssystem och informatik


Titel på värdpublikation2015 Americas Conference on Information Systems, AMCIS 2015
FörlagAmericas Conference on Information Systems (AMCIS)
ISBN (elektroniskt)9780996683104
StatusPublished - 2015
Peer review utfördJa
Evenemang21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico
Varaktighet: 2015 aug 132015 aug 15


Konferens21st Americas Conference on Information Systems, AMCIS 2015
LandPuerto Rico