Professional meetings and global place marketing in a digital era.

Aktivitet: Föredrag eller presentation › Presentation

Beskrivning

Presentation of research project and work in progress with the tourism research group seminar at the Department of Service studies, LU
Period2024 nov. 14
EvenemangstitelTourism research group seminar
Typ av evenemangSeminarium
PlatsHelsingborg, SverigeVisa på karta
OmfattningLokal

Fria nyckelord

  • MICE
  • positioning
  • discourse theory
  • value propositions
  • convention bureaus
  • place marketing
  • place branding

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