Winning the in-store battle

Beskrivning

At this 60 minute webinar, the authors discuss the findings of a new report that explores how FMCG brands can effectively use shopper marketing to win the in-store battle in grocery stores.

In the Winning the in-store battle report, three FMCG case studies from two industries are discussed. The cases reveal that, for FMCG, the grocery store is an excellent and effective place not only to sell products but also to expose shoppers to a brand.

During the webinar, Ulf Johansson (Centre for Retail Research) and Martin Moström (SRB-Retail House) join the authors of the case studies to talk about why shopper marketing is not just about investment but about a shared focus on the shopper.

Period	2024 juni 12
Typ av evenemang	Seminarium
Omfattning	Internationell