Emma Samsioe är biträdande lektor inom området tjänstevetenskap.

Emma Samsioe’s research interests are in the areas of consumer behaviour, digitalization and sustainability, and she specializes in research on consumer learning and competences.

She currently works in research projects that deals with questions regarding sustainable fashion consumption. Emma explores how circular fashion activities shape consumer behaviour and if such learning activities can make more sustainable practices unfold, by investigating the outcomes of the field trial-project F/ACT Movement organized by Science Park Borås. In the FORMAS funded project Sustainable Clothing Futures Emma joins a team of researchers to investigate how and under what conditions new clothing business models, such as digital service platforms for rent, resale and repair, can change the everyday practices of consumers and what consequences this have for sustainability.