Foto av Jörgen Eksell

Jörgen Eksell

Universitetslektor

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Personlig profil

Forskning

För information om Jörgen Eksells forskning, se engelsk sida (In English).

Undervisning

I am currently involved in undergraduate and postgraduate teaching within the following subject areas: qualitative methods, marketing and marketing communication, strategic brand communication, and hospitality studies.

Research interests/ key words: value co-creation, value proposition, service work, service branding, place branding, hospitality, marketing communication, and ethnography.

Samverkan

Commissioned research and education

In 2015 I was course coordinator for a course in Strategic Communication given to communicator at Region Skåne. Together with a team of collegues I will give a course that focus on themes as strategic communication, branding of public organisations, communication planning, change communication and the use of social media in communicating with the public.

In 2013 I evaluated Drick Tapwater (Drick Kranvatten), a communication project, aimed to affect young people’s awareness and attitude towards tap water. In the evaluation I analyzed a survey and interviewed pupils and teachers at the schools that participated in the project.

Nyckelord

  • strategisk kommunikation
  • marknadskommunikation
  • platsmarknadsföring
  • turism
  • överturism
  • hållbarhet
  • städer
  • värdeskapande
  • varumärke
  • terrorism
  • rädsla
  • trygghet
  • värdskap
  • gästfrihet

Fingeravtryck

Utforska forskningsämnen där Jörgen Eksell är aktiv. Dessa ämnesetiketter kommer från personens arbeten. Tillsammans bildar de ett unikt fingeravtryck.
  • 1 Liknande profiler

Nätverk

Externa samarbeten med länder/områden de senaste 5 åren