För information om Jörgen Eksells forskning, se engelsk sida (In English).

I am currently involved in undergraduate and postgraduate teaching within the following subject areas: qualitative methods, marketing and marketing communication, strategic brand communication, and hospitality studies.

Research interests/ key words: value co-creation, value proposition, service work, service branding, place branding, hospitality, marketing communication, and ethnography.

Commissioned research and education

In 2015 I was course coordinator for a course in Strategic Communication given to communicator at Region Skåne. Together with a team of collegues I will give a course that focus on themes as strategic communication, branding of public organisations, communication planning, change communication and the use of social media in communicating with the public.

In 2013 I evaluated Drick Tapwater (Drick Kranvatten), a communication project, aimed to affect young people’s awareness and attitude towards tap water. In the evaluation I analyzed a survey and interviewed pupils and teachers at the schools that participated in the project.