I am a systems researcher and activist in the field of sustainable economy. My work focuses on how societies relate to profit and how this relationship affects global sustainability challenges. I developed relationship-to-profit theory, which uses systems thinking and institutional economics to explain how key aspects of business and markets drive social and ecological sustainability outcomes. I started developing this theory in the book How on Earth, which outlines a conceptual model of a not-for-profit market economy – the Not-for-Profit World model.

I am currently a research fellow with the Postgrowth Welfare Systems project at Lund University. I hold a PhD in Sustainability Science from Stockholm University and a PhD in Economics from the University of Clermont Auvergne. As an activist, I collaborate with civil society organizations, businesses, and policy makers to transform the economy so that it can work for everyone within the ecological limits of the planet.