My new 4-year long research project (2020-2023) is financed by Riksbankens Jubileumsfond, concerns the anti-vaccination movement. The growing vaccination hesitancy in Sweden, characterized by extensive engagement on the internet, constitutes the empirical focus. The project also has a method developing purpose in examining how quantitaive (language technology) and qualitative (ethnographic) method can be combined to an effective tool for exploring how vaccination discussions are established, emitted and circulated on the internet. Since 2009 I have been employed as Senior Lecturer in Media Studies and Journalism, Department of Communication and Media, Lund University, and was Head of Department 2016–2020. I am a trained ethnographer with a theoretical interest in Medical Humanities, and work parttime for Birgit Rausing Centre for Medical Humanities at the Faculty of Medicine.