TY - JOUR
T1 - A holistic view of value generation process in a SSBI environment
T2 - a service dominant logic perspective
AU - Bani-Hani, Imad
AU - Pareigis, Jorg
AU - Tona, Olgerta
AU - Carlsson, Sven
PY - 2018/5/15
Y1 - 2018/5/15
N2 - Self-service business intelligence (SSBI) is an emerging trend in organisations allowing users to become more autonomous in data exploration. Organisations are keen to provide such services for their employees due to its potential benefits. However, there is little empirical knowledge about the process of building a SSBI service and the role of users in this process. From an exploratory single case study of a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify and explore two major phases of building a SSBI service: co-production and co-creation. Besides providing a rich description of these phases, this study also explores the way stakeholders are involved and embedded throughout the process of value generation.
AB - Self-service business intelligence (SSBI) is an emerging trend in organisations allowing users to become more autonomous in data exploration. Organisations are keen to provide such services for their employees due to its potential benefits. However, there is little empirical knowledge about the process of building a SSBI service and the role of users in this process. From an exploratory single case study of a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify and explore two major phases of building a SSBI service: co-production and co-creation. Besides providing a rich description of these phases, this study also explores the way stakeholders are involved and embedded throughout the process of value generation.
KW - co-creation
KW - co-production
KW - Self-service business intelligence
KW - service-dominant logic
UR - http://www.scopus.com/inward/record.url?scp=85048577164&partnerID=8YFLogxK
U2 - 10.1080/12460125.2018.1468155
DO - 10.1080/12460125.2018.1468155
M3 - Article
AN - SCOPUS:85048577164
SN - 1246-0125
VL - 27
SP - 46
EP - 55
JO - Journal of Decision Systems
JF - Journal of Decision Systems
ER -