This chapter seeks to define the developing platform economy from a societal perspective, including the aspect of proprietorship, which forms a challenge both regarding transparency and accountability, but also fundamental aspects of datafication, scalability, automation, centralisation, and commercialisation.
The societal effects of a few platform-based corporations (Google, Apple, Facebook, Amazon, Microsoft) are analysed, including the relationship to smaller, newer, platform-based companies that occasionally try to compete with them while often being dependent on them, or getting acquired.
The importance of studying the type pf business model on which a platform’s growth or administration is based is here argued for, in order to be able to understand the logics of its growth, for example into multiple branches. Not only does an increasing number of social sectors and industries become dominated by digitally originated platform operators; also traditional institutional actors are increasingly adopting data-driven platform logics – utilising and analysing consumer data in order to predict particular outcomes in order to automate and outsource decision-making.
|Bidragets översatta titel ||Ett plattformssamhälle|
|Titel på värdpublikation||Developing Platform Economies|
|Undertitel på värdpublikation||A European Policy Landscape|
|Redaktörer||Stefan Larsson, Jonas Andersson Schwarz|
|Förlag||European Liberal Forum asbl.|
|Status||Published - 2018 nov. 29|
Jonas Andersson Schwarz is Senior Lecturer and Associate Professor in Media & Communications Studies, Södertörn University, with a rese- arch interest in how everyday life and social structures are affected by increasing digitalization. He studies digital platforms and their role as structural phenomena, particularly in terms of their role for civil society, epistemology, and the data-driven media economy.
Stefan Larsson is a lawyer, Senior Lecturer / Associate Professor in technology and social change at LTH, Lund University, and head of the Digital Society Program at Swedish think tank Fores. He has a PhD in Sociology of Law and a PhD in Spatial Planning. His research focuses on issues of trust and transparency on digital, data-driven markets, and the socio-legal impact of autonomous and AI-driven technologies.
- Annan samhällsbyggnadsteknik
- platform society