TY - JOUR
T1 - Acceptability of electric vehicle aimed measures: Effects of norm activation, perceived justice and effectiveness
AU - Nordlund, Annika
AU - Jansson, Johan
AU - Westin, Kerstin
PY - 2018
Y1 - 2018
N2 - In this study a model was applied on consumer acceptance of commonly implemented EV focused measures. The model is based on a norm-activation process as defined in the Value-Belief-Norm theory and the Norm-Activation Model. The study was based on a questionnaire survey study on three groups of car owners; conventional fossil fuel vehicle owners (CV, n = 312, owners of vehicles run on alternative fuels except electricity (AFVnon-electric, n = 386), and owners of some form of electric vehicle (EV, n = 494). The results indicate that activating a personal normative reasoning in people can have a positive influence on the level of acceptance of EV aimed policy measures. It is important that policy makers develop policies that are perceived as just and effective, which as a consequence are then more acceptable to citizens.
AB - In this study a model was applied on consumer acceptance of commonly implemented EV focused measures. The model is based on a norm-activation process as defined in the Value-Belief-Norm theory and the Norm-Activation Model. The study was based on a questionnaire survey study on three groups of car owners; conventional fossil fuel vehicle owners (CV, n = 312, owners of vehicles run on alternative fuels except electricity (AFVnon-electric, n = 386), and owners of some form of electric vehicle (EV, n = 494). The results indicate that activating a personal normative reasoning in people can have a positive influence on the level of acceptance of EV aimed policy measures. It is important that policy makers develop policies that are perceived as just and effective, which as a consequence are then more acceptable to citizens.
U2 - 10.1016/j.tra.2018.08.033
DO - 10.1016/j.tra.2018.08.033
M3 - Article
SN - 0965-8564
VL - 117
SP - 205
EP - 213
JO - Transportation Research, Part A: Policy and Practice
JF - Transportation Research, Part A: Policy and Practice
IS - November
ER -