TY - CHAP
T1 - Afterword
T2 - Towards a Tactical Turn?
AU - Cronqvist, Marie
AU - Mohammadi Norén, Fredrik
AU - Stjernholm, Emil
PY - 2024/8/8
Y1 - 2024/8/8
N2 - In this afterword, Marie Cronqvist, Fredrik Mohammadi Norén, and Emil Stjernholm tie together the chapters in Media Tactics in the Long Twentieth Century and summarise some of the book's key themes. Three key knowledge contributions are highlighted. First, the volume foregrounds tactics as a study object in itself, not just the effects or outcomes of strategic thinking. Second, the book counters the presentism of contemporary studies by adding a historical perspective. And third, by theoretically disentangling the concept of strategy from an abstract, contemporary buzzword to concrete, hands-on actions, some of the many complexities of operational media strategies and media tactics are revealed.
AB - In this afterword, Marie Cronqvist, Fredrik Mohammadi Norén, and Emil Stjernholm tie together the chapters in Media Tactics in the Long Twentieth Century and summarise some of the book's key themes. Three key knowledge contributions are highlighted. First, the volume foregrounds tactics as a study object in itself, not just the effects or outcomes of strategic thinking. Second, the book counters the presentism of contemporary studies by adding a historical perspective. And third, by theoretically disentangling the concept of strategy from an abstract, contemporary buzzword to concrete, hands-on actions, some of the many complexities of operational media strategies and media tactics are revealed.
U2 - 10.4324/9781032618326-19
DO - 10.4324/9781032618326-19
M3 - Foreword/postscript
SN - 9781032618272
SN - 9781032618289
SP - 259
EP - 261
BT - Media Tactics in the Long Twentieth Century
A2 - Cronqvist, Marie
A2 - Mohammadi Norén, Fredrik
A2 - Stjernholm, Emil
PB - Routledge
CY - New York
ER -