Algorithmic governance and the need for consumer empowerment in data-driven markets

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The present article argues that the fact that personal data holds great value, in combination with a lack of transparency in its commercial use, leads to a need for consumer policy that strengthens consumer protection. The widespread practice of user agreements and consent-based regulation of personal data collection is not satisfactory for balancing these information-asymmetric markets. The lack of transparency deriving from the complex and massive datafication of consumers – where consumers are profiled, data is brokered and the algorithmically automated decision-making is opaque – speaks to the need for improved supervision at a more structural level above and beyond the individual consumer’s choices, preferably by more active consumer protection authorities.
Antal sidor12
TidskriftInternet Policy Review
StatusPublished - 2018 maj 15

Ämnesklassifikation (UKÄ)

  • Juridik och samhälle

Fria nyckelord

  • algorithmic governance
  • personal data
  • GDPR
  • data protection
  • transparency
  • consumer policy
  • consumer protection
  • Konsumentverket
  • data-driven markets
  • consumer empowerment
  • supervisory methods
  • Cambridge Analytica
  • artificial intelligence
  • consumer profiling
  • automated decision-making
  • algorithms and policy
  • informed consent
  • non-informed consent


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